Melissa Orozco is a social entrepreneur, Chief Impact Strategist, and the Founder of Yulu Public Relations – a Certified B Corp, Registered Benefit Corporation, and Certified Women-Owned PR agency. Over the last two decades, Melissa has guided legacy brands and emerging innovators alike to use public relations as a catalyst for progress, proving that purpose and business growth can – and must – coexist.
Her approach is defined by strategic rigor, courage, and a refusal to settle for "safe." This commitment is reflected in her active leadership within the Impact Communications Institute (as well as the BC AI ecosystem), where she authored the ethical AI policy distributed across the community to establish responsible AI baselines. In 2020, Melissa founded the Impact Communications Institute, a global nonprofit and ethical storytelling hub connecting more than 2,400 professionals – from brands like Ben & Jerry’s, Visa, and KIND – to establish inclusive, outcome-first communications standards globally.