Ethical AI: Advocacy, Love & Community Care | Jos Duncan-Ase

What does it mean to “put love in the code” and the policy? A powerful Vancouver AI meetup talk: Jos Duncan (Love Now Media) shares a community-first path to ethical AI grounded in love, transparency, and advocacy.
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From grief to action: AI ethics policies, personal values, environmental impacts, creator attribution, and a call to organize—“love in the code, land, and culture.”
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At a packed Vancouver AI community night, Jos Duncan—media leader and founder of Love Now Media (and coach with the Google News Initiative / Blue Engine Collaborative)—offers a grounded roadmap for ethical AI that starts with people, place, and practice.

Through personal story and clear frameworks, Jos covers:

Writing transparent AI ethics policies that rebuild audience trust.

Personal ethics in real life (purist • pragmatist • opportunist) and how that shapes daily decisions with AI.

Calling in/out environmental costs and IP/creator attribution—harms shouldn’t be pushed onto users.

Launching an AI advocacy initiative: educate, make collective demands, uplift good actors.

“Love in the code, land, and culture” as an operating principle, not a slogan.

Highlights from the Q&A: open-source vs proprietary debates, practical attribution/provenance ideas (incl. blockchain), and values-driven reporting rooted in community • lineage • land • future.

Filmed in Vancouver, BC (Canada).
#VancouverAI #EthicalAI #LoveNowMedia #AIAdvocacy #InclusiveAI #SustainableAI #CreatorAttribution

📍 Chapters:
00:00 Incoming transmission & Vancouver AI welcome
00:07 Host intro: Jos Duncan, GNI / Blue Engine Collaborative
00:45 Jos opens: grief, presence, and celebrating life
01:42 Guided reflection: last time & first time you witnessed love
02:56 Tonight’s theme: Love & AI (media roots → ethics)
04:04 2022: First contact with ChatGPT/Midjourney → creative potential
05:12 Community pushback → radical transparency & AI ethics policy
07:08 Negotiation class: purist vs pragmatist vs opportunist (self-audit)
10:07 Calling out harms: IP, labor, and environmental costs of AI
11:12 Philly recycling story → externalities & accountability in tech
13:28 Launching an AI Advocacy Initiative (educate, demand, uplift)
16:13 “Love in the code, land, and culture” + future we want to live in
17:50 “When AI is smarter than us, let it love us enough to save us.”
19:05 Q&A begins
19:13 Question: open source vs proprietary & compensating creators
22:00 Answer: co-design advocacy; include legal perspectives
24:54 Audience: provenance/blockchain attribution ideas
25:14 Values in practice: social justice, wellness, abundance, joy
27:01 Where to find Jos’ AI policy + invitation to remix
28:50 Closing thanks & connections