Filmmakers and animators
Use AI as a production layer for ideation, story development, visual direction, sound, edit exploration, and repeatable creative pipelines.
Rebuild your creative workflow with AI without losing your craft.
A six-week cohort with Peter Bittner and Kris Krug for filmmakers, designers, writers, marketers, and creative operators. Join the notification list while BC + AI confirms the next cohort.
The AI Upgrade for Creative Professionals
BC + AI x TheUpgrade
A six-week cohort for creative professionals who want to rebuild how they work with AI, not replace the judgment, taste, and craft that made the work worth doing in the first place.
6 weeks
8 cohorts run
200+ creative professionals trained
2 leads: Peter Bittner and Kris Krug
8 cohorts run
200+ creative professionals trained
2 leads: Peter Bittner and Kris Krug
Built for working creative professionals
Designers and visual storytellers
Build a practical stack around concepting, image systems, brand worlds, presentation work, and creative iteration without flattening your taste.
Writers, marketers, and creative operators
Turn AI from scattered tool experiments into a reliable workflow for research, drafting, planning, client work, and content systems.
Six weeks to rebuild the workflow
- Map the creative stack. Learn where tools like ChatGPT, Claude, Midjourney, ElevenLabs, NotebookLM, Figma Make, Notion, and automation layers belong in an actual creative process.
- Build durable hard skills. Practice prompting, workflow automation, API-connected thinking, compositing, model training, and repeatable production patterns.
- Protect creative judgment. Use critical thinking, discernment, taste, and craft as the steering layer instead of letting tools drive the work.
- Train around your creative DNA. Learn how your own body of work can shape a model, a style system, and a more personal creative workflow.
What you leave with
A rebuilt creative workflow
A clear before-and-after map of how AI fits into your real work, from research and concepting through production and delivery.
A practical AI stack
A smaller, better chosen set of tools and routines you can use repeatedly instead of a pile of disconnected demos.
A creative-DNA model path
A concrete approach to training or shaping AI systems around your own work, references, voice, and visual instincts.
A peer network
A cohort of creative professionals wrestling with the same shift: how to move faster without surrendering authorship.
Led by Peter Bittner and Kris Krug
Peter Bittner
Lead instructor, TheUpgrade. Peter has run eight six-week cohorts for creative professionals, helping filmmakers, designers, writers, and marketers rebuild their workflows around AI.
Kris Krug
BC + AI co-host and creative technologist. Kris brings the photographer, community-builder, and AI-practice lens, including hands-on work training models around his own creative archive.
How this differs from the Animation Accelerator
One production pipeline
A focused three-session intensive for directing a 30-40 second animated short through the Tiny Ghost pipeline.
Your whole creative operating system
A six-week rebuild of how you think, plan, prototype, produce, and deliver creative work with AI across your discipline.
Next cohort
BC + AI dates and pricing are not public-confirmed yet, so we are not inventing a launch date. Join the notification list and we will send details when the next cohort opens.